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Super X-Fi captures the listening experience of a high-end multi-speaker system in a professional studio, and recreates the same expansive experience in your headphones using complex algorithms and computationally intensive techniques to custom fit audio, for every individual, through a sophisticated Head and Ear-Mapping process.

I first heard the playback of an elaborate surround sound system, before donning the Super X-Fi Amp+Aurvana setup. I was blown away by how similar both setups sounded.

- Trevor Tan,
The Straits Times

As the world’s first, the SXFI chip is specially engineered to power the Super X-Fi technology, and is integrated into our entire range of SXFI products — allowing users to enjoy the award-winning audio holography conveniently in different form factors, and across devices and platforms.

CREATIVE SXFI AMP

Super X-Fi® Headphone Amp for Android Users

CREATIVE SXFI AIR C

USB Headset with Built-In Super X-Fi Technology for Personalized Audio Holography

CREATIVE SXFI AIR

Bluetooth and USB Headphones with Built-In Super X-Fi Technology for Personalized Audio Holography

MOVIES

Whether you are watching movies or traveling on an airplane, Super X-Fi is capable of transforming videos into full-fledged, cinematic audio experience.

MUSIC

Enjoy the spatial effect of Super X-Fi on your music, and hear how the soundstage expands – as if you are at a concert hall and listening live! Try out some old mono tracks from the golden age and be amazed how Super X-Fi transforms the music.

GAMES

Enjoy games with the full cinematic capabilities of Super X-Fi! The soundstage of the game opens up and you feel as if you were actually transported into the game environment itself.

FIND THE RIGHT SXFI PRODUCT FOR YOU

Get started by choosing your primary device!

FIND THE RIGHT SXFI PRODUCT FOR YOU

Select your primary form of media content enjoyment!

Android Phone

iPhone

Windows PC

Mac

PS4

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*Device not listed above? Please tell us what device you are using and we will add them to the list!

EXPERT REVIEWS

What the F***?!! . . . It was really something else I think, all of us, there was a collective gasp when the technology was demonstrated to us . . . its feels like big leap forward

- Wong Renhao
(Content Producer, Tech In Asia)

Creative's new Super X-Fi audio tech is FRIGGING MIND -BLOWING. The company known for Soundblaster finally has a new killer product, and you'll probably want one too.

- Aloysius Low,
CNET

The device also made straightforward stereo music tracks sound MAGICAL, as if you were in the room with the musicians playing live.

- Michael Brown,
TechHive Staff

I had a listen and was left amazed. Super X-Fi showed a lot of promise.

- Kenny Yeo, Associate Editor,
Hardware Zone

(Using Super X-Fi) I heard game clips and it was insanely effective. INSANE.

- Mark Henninger, Senior Editor,
AVS Forum

.. no one in the industry could solve this decade's-long problem. Creative's Super X-Fi could be the game changer.

- The Neo Dimension

Hands down, this was the best demo of CES—and it's the product I'm most looking forward to reviewing this year.

- PCWorld

Creative has the demo to beat at this year's CES. The company is showing an early prototype of a product it calls Super X-Fi Headphone Audio. And it blew my mind.

- TechHive

Creative ߪ looks to have finally cracked the issue of fitting full sized speakers into a pair of portable cans... I heard it through the earphones in exactly the same way I heard it via the speakers, and it was nothing short of AMAZING.

- Sherwin Loh,
GeekCulture

To bring this to a dongle that would just work with any headphones and be super affordable, that's really the HOLY GRAIL of headphone processing technology.

- Mark Henninger,
AVSForum

It was an amazing experience totally! I've been in the business for 40 years, and that's some of the best sound I've heard. And for the price point you're going to sell it for, IT'S OBSCENE.

- John R. Ross
(CES 2018 Audio Industry Veteran)

I just finished the best demo of the show. It's not a curved TV, it's not 8K, it is, wait for it, Creative Lab's new Super X-Fi technology...And it just floors you ... it's gonna be a steal at US$150.

- Gordon Ung, Executive Editor,
PCWorld

Well the fact that it's going to be everyone's hands, you know, a product that everyone can afford, and it's something that is literally going to change the way people listen to things by that one little dongle.

- Vernon A
(Radio DJ, Class 95)

For a while there, I actually thought that the speakers were on, and that there was nothing coming through both cans, until I took them off to hear nothing emanating from the speakers.

- GeekCulture

This Holographic-Sound Headphone Dongle BLEW MY MIND. This mind-blowing audio technology uses acoustic mapping and holographic sound to create a headphone experience that's nearly indistinguishable from what you'd get out of a dedicated set of surround speakers.

- Michael Andronico,
Tom's Guide

You can take the headphones off, listening to again; a three— or four—thousand Dolby Atmos system, and put the headphones on, and it will sound just as good. In fact for my ears, I gotta say, it sounded better.

- Gordon Ung, Executive Editor,
PCWorld

I listened to the demo and it was MIND-BLOWING! The surround sound I heard from the headphone was amazing and I even took the headphones off just to confirm that I wasn't hearing the sound from the physical surround speakers. Judging from the guests' reactions, they were equally or almost as impressed as I am.

- The Neo Dimension

If you're curious about what ‘audio holography' is, Creative Labs has the goods with its Super X-Fi technology. I gave it a good listen at CES 2018, and it sounded glorious! After hearing the results, I was simply blown away. Even with all the audio products I've tested over the years, my ears were never subjected to anything quite like this.

- Ted Kritsonis,
Mobile Syrup

During the audition, the Super X-Fi system created a realistic sense of space as I listened to a soundtrack. It took the audio that would have been usually stuck between my ears and projected “outside” the confines of my head. I was able to pinpoint the sound sources in a room as well as gauge the distance between them.

- Wilson Wong,
TechGoondu

I know, it's unbelievable that the little ‘dongle' above can give you sound as good as a 5.1 Dolby Digital Surround System (Dolby Atmos 5.1.2) but it absolutely does!

- Rylind Corolis,
GameTyrant

As an audio engineer I readily claim that most ‘virtual' surround sound applications are junk - until now. Creative Lab's Super X-Fi blew me away.

- Adam Patrick Murray,
PC World Staff

What impresses me the most is how Super X-Fi managed to turn a standard 2.0 music track into a realistic live surround effect. It is done so well that it's as if the artist is singing RIGHT IN FRONT OF ME.

- Warren,
KLGadgetGuy