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Creative | BWF Live At Courtside

There is nothing quite like being at the badminton arena, and hearing the thunderous clap of a smash from the stands. In the current climate, where tournaments are played in empty stadiums and fans are watching matches from home, BWF is partnering Creative to bring the fan experience to unprecedented levels of immersion.

With the all-new SXFI LIVE technology providing the real spatial experience in audio for each live stream, viewers will feel as if they are watching the match at courtside, even if they are not there in person.

Read the Press Release



SXFI LIVE is the latest iteration of Super X-Fi Headphone Holography, the multiple award-winning technology which recreates the soundstage of a premium multi-speaker system in a pair of headphones. Enabled as part of a live stream, SXFI LIVE allows content providers to process live audio in real time, so that they can restore the lifelike experience for their audience from home, or anywhere else on their mobile devices, regardless of the headphones they use.

Find out more about Super X-Fi Headphone Holography


and enjoy holographic and personalized audio all the time!

BWF FAN EXCLUSIVE Use Promo Code BWFSXFI to enjoy 10% discount off!
(valid till 31 Dec 2021)

Learn how to apply a Promo Code

Creative SXFI AMP

Super X-Fi® Headphone Amp For Android Users

Creative SXFI AIR

Bluetooth® and USB Headphones with Built-In Super X-Fi Technology for Personalized Audio Holography


2.4 GHz Low-latency Wireless USB Headphones with Super X-Fi Audio Holography for Movies

Creative SXFI AIR C

USB Headphones With Built-in Super X-Fi Technology For Personalized Audio Holography


USB-C Gaming Headset with Super X-Fi Technology and CommanderMic

Creative SXFI TRIO

Triple-driver USB-C In-ear Headphones with Super X-Fi Technology Built-in and Personalized to Your Ears