CREATIVE TO HOLD FIRST PUBLIC SHOWING OF NEW SOUND BLASTER WORLD OF WARCRAFT^® WIRELESS HEADSET AT BLIZZCON^® 2009

Milpitas, CA Aug. 18, 2009 - Creative today announced it will unveil the new Sound Blaster World of Warcraft^® Wireless Headset at Blizzard Entertainment's BlizzCon^® gaming festival, taking place August 21-22 at the Anaheim Convention Center.

Creative drew from its legacy of gaming innovation and the themes and visual style of Blizzard Entertainment's award-winning massively multiplayer online role-playing game to design the Sound Blaster World of Warcraft Wireless Headset with state-of-the art audio technology and advanced features including uncompressed wireless technology. Creative will also be introducing a wired version of the headset with the same audio technology and design as the wireless version. From the customizable ear cup “Glyphs” featuring Horde and Alliance artwork illuminated by programmable color LEDs, to the huge emphasis on comfort for extended wear, both headsets offer exceptional technology and design.

“Some of my first memories of PC gaming were with the original Warcraft^®, which came in my multi-media PC kit from Creative. As the series has grown and expanded over the years, I've remained incredibly passionate about it, to the point of becoming a World of Warcraft Guild Master myself. So really, being able to work on this project is a dream come true for me. We've taken our vast experience to design the Sound Blaster World of Warcraft Wireless Headset to live up to exacting quality standards. The customizable design combined with Creative's legacy for making the best PC audio solutions means this is going to be an excellent headset for any gamer,” said Ryan Schlieper, product marketing for gaming at Creative.

The Sound Blaster World of Warcraft Wireless Headset is both PC and Mac compatible and is the first Creative product to include Creative's new THX TruStudio PC™ audio technology. The result of years of collective experience and research by Creative and THX, THX TruStudio PC provides groundbreaking technologies that deliver the fullest audio experience for games, movies and music.

For more information about the Sound Blaster World of Warcraft Wireless Headset, stop by the Creative booth at BlizzCon or check out SoundBlaster.com.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster^® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment-anytime, anywhere.

About Blizzard Entertainment, Inc.
Best known for blockbuster hits including World of Warcraft^® and the Warcraft^®, StarCraft^®, and Diablo^® series, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry's most critically acclaimed games. Blizzard Entertainment's track record includes eleven #1-selling games and multiple Game of the Year awards. The company's online-gaming service, Battle.net^®, is one of the largest in the world, with millions of active users.

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This announcement relates to products launched in the United States. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Sound Blaster, THX TruStudio PC and ZEN are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. All other trademarks are the property of their respective owners.